Augustin

Hiebel

lead product designer

product

designer

Hi, I am Augustin - a lead product designer with a passion for coding.

Experienced T-shaped product designer with 16 years of industry expertise, I combine strong technical knowledge with deep skills in UX design and UX research to craft impactful digital experiences.

UX research
I map user journeys and identify pain poins through usability testing, user interviews, heatmaps, screen recordings and surveys. Additionally, tools like Looker and Amplitude help me translate quantitative data into actionable insights that drive improvements.
UX design
I strive to create intuitive and useful products by following conventions while introducing innovative solutions. Only by listening attentively to users and working collaboratively with my colleagues can I build holistic and effective interfaces.
Prototyping
While I use Figma to explore design solutions and define the aesthetic and functional attributes of a product, I believe in developing prototypes that are as close to reality as possible, allowing options to be tested in real environments and iterated upon at a fast pace.
UI design
I try to infuse novelty and delight into my work so that digital products become a powerful extension of their brand identity. This can take multiple shapes: illustrations, micro-animations, transitions, gamification elements, sound effects, etc.
Design systems
I develop scalable frameworks that ensure design consistency. By establishing design principles, reusable components, and standardized guidelines, I enable organizations to deliver cohesive user experiences fast.
Business alignment
I never lose sight of the business goals when designing a product. By aligning user experience strategies with business objectives, I ensure that every design decision contributes to the product's success.