I combine user interviews, usability testing, surveys, and product data to understand how people use a product and where they struggle. Tools such as Amplitude and Looker help me turn patterns into clear product opportunities.
I turn complex requirements into clear product flows and useful experiences. Through research, iteration, and close collaboration with product and engineering teams, I balance user needs, business goals, and technical constraints.
I use AI to turn early ideas into working product experiences. Prototyping directly in React, HTML, CSS, and JavaScript helps me explore interactions, test ideas in realistic conditions, and iterate at a much faster pace.
I design interfaces that are clear, distinctive, and enjoyable to use. I use visual design, motion, illustration, and thoughtful interaction details to give products character without compromising usability.
I create design systems, reusable components, tokens, and front-end patterns that help teams work consistently. A good design system should support both designers and engineers while making products easier to evolve.
I use product data and experimentation to improve activation, engagement, retention, and revenue. My focus is on removing friction and creating product experiences that deliver value to both users and the business.
