Chopard

• Designed intuitive e-learning platform for luxury watch and jewelry sales team
• Translated complex gemmology and watchmaking concepts into engaging digital content
• Created accessible UX for diverse team with varying levels of technical expertise

Overview

Chopard, the luxury watch and jewelry house founded in 1860, wanted to modernize how they trained their sales team. From 2013 to 2014, I designed the Chopard Academy e-learning app and its educational content, aiming to make gemmology and watchmaking accessible to every employee.

Problem

Gemmology and luxury watchmaking are dense, technical subjects. The goal was to translate that knowledge into content a sales team could use directly on the shop floor, so they could speak about each piece with real authority.

Approach

The sales team's average age was 50, with a wide range of comfort with technology. We designed for that directly: achievement systems, bookmarking, and reminders to encourage return visits, without making the interface feel aimed at a younger audience.

Regular feedback sessions with Chopard's team kept the content and interface aligned with their brand throughout development.

Reflection

This was my first project after my background at the Swiss Institute of Gemmology SSEF, and it laid the groundwork for later e-learning work on Changr. It taught me how much a learning platform's design affects whether people actually use it.