Chopard

Making watchmaking and gemology easier to learn

Overview

Chopard, the luxury watch and jewelry house founded in 1860, wanted to modernize how they trained their sales team. From 2013 to 2014, I designed the Chopard Academy e-learning app and its educational content, aiming to make gemmology and watchmaking accessible to every employee.

  • My contribution

    • UX Research
    • UX Design
    • UI Design
    • Design System
    • Prototyping
    • Graphic Design

  • Team

    • 1 x Product Designer ✦
    • 1 x Project Manager

  • Tools

    • Sketch

  • Year

    • 2013 - 2014

Problem

Gemmology and luxury watchmaking are dense, technical subjects. The goal was to translate that knowledge into content a sales team could use directly on the shop floor, so they could speak about each piece with real authority.

The Chopard Academy onboarding screen.

Approach

The sales team had a wide range of comfort with technology. I focused on clear navigation, bookmarks to help people return to useful content, and achievements and reminders to support continued learning.

Course content designed to balance ease of use with depth.

Regular feedback sessions with Chopard's team kept the content and interface aligned with their brand throughout development.

Progress tracking within the app.

Reflection

This was my first project after my background at the Swiss Institute of Gemmology SSEF, and it laid the groundwork for later e-learning work on Changr. It taught me how much a learning platform's design affects whether people actually use it.