Chopard

Making watchmaking and gemology easier to learn

Overview

From 2013 to 2014, I designed Chopard Academy, an e-learning app for the luxury watch and jewelry house's sales team. The work also included creating educational content to make gemology and watchmaking easier to understand.

  • My contribution

    • UX Research
    • UX Design
    • UI Design
    • Design System
    • Prototyping
    • Graphic Design

  • Team

    • 1 x Product Designer ✦
    • 1 x Project Manager

  • Tools

    • Sketch

  • Year

    • 2013 - 2014

Problem

Gemology and luxury watchmaking are technical subjects. My goal was to turn that knowledge into practical content the sales team could use to explain each piece with confidence.

The Chopard Academy onboarding screen.

Approach

The sales team had a wide range of comfort with technology. I focused on clear navigation, bookmarks to help people return to useful content, and achievements and reminders to support continued learning.

Course content designed to balance ease of use with depth.

Regular feedback sessions with Chopard's team kept the content and interface aligned with the brand.

Progress tracking within the app.

Reflection

I drew on my background at the Swiss Institute of Gemmology SSEF for this first project. It laid the groundwork for my later work on Changr and taught me how design affects whether people use a learning platform.