Changr

Transforming corporate learning

Overview

At BTS, a global consulting firm, we saw an opportunity to revolutionize corporate training. That's where Changr came in - our innovative e-learning platform that would soon redefine how companies approach professional development.

After two years as a freelancer with BTS, I stepped into the role of Lead Product Designer for Changr. From 2015 to 2020, I had the exciting challenge of shaping not just the look and feel of the platform, but its entire user experience and brand identity.

  • My contribution

    • UX Research
    • UX Design
    • UI Design
    • Design System
    • Prototyping
    • Graphic Design
    • Branding
    • Product Strategy

  • Team

    • 1 x Lead Product Designer ✦
    • 1 x Product Owner
    • 2 × Product Managers
    • 5 x Engineers

  • Tools

    • Sketch
    • Angular
    • Illustrator

  • Year

    • 2015 - 2020

Our Vision

Our goal was ambitious: create an e-learning experience so engaging that users would genuinely look forward to their training sessions. It wasn't just about building another platform; we were crafting experiences that resonated with everyone from new hires to seasoned executives.

Every icon handcrafted to distinctively reflect Changr's brand character and vision.

One of our proudest achievements was developing a robust design and coding framework. This 'secret sauce' not only ensured consistency across the platform but also significantly sped up the development of new features. Watching our team use this framework to innovate was truly inspiring.

Front-end framework built on SCSS to boost consistency and speed in development.

Marketing Changr was another exciting aspect of the project. We developed strategies and materials that effectively showcased the platform's unique value proposition. It was rewarding to see how our efforts directly contributed to Changr's rapid adoption across various industries.

A tour of Changr's landing page: Showcasing the e-learning platform's features and benefits.
Changr Unleashed: the dedicated e-learning platform for all employees.

The results exceeded our expectations. Changr grew from a promising concept to a global phenomenon, with over 8,000 monthly users worldwide. Seeing the platform take off and knowing we were improving the workdays of thousands of professionals was incredibly fulfilling.

Changr Execute: a specialized platform tailored for the highest level of stakeholders.

Personal reflection

This project was a significant milestone in my career, offering invaluable insights into user-centered design and strategic brand development on a global scale. It reinforced my belief in the power of innovative design and strategic thinking to drive business growth and enhance user engagement.

Looking back, I'm proud of how we transformed corporate learning, turning it into an experience people genuinely enjoyed. Changr set a new benchmark in e-learning and inspired me to aim even higher in future projects. It's the kind of challenge that keeps our field exciting and pushes us to continually innovate.