Augustin Hiebel

Augustin Hiebel

lead product designer

Who I am

  • A versatile lead product designer with 17+ years of experience, combining UX research, design, and front-end development skills to craft impactful, user-centric solutions.
  • I leverage behavioral science and hands-on coding expertise (HTML, CSS, JavaScript) to create intuitive, high-impact experiences that align with business goals.
Download resume (PDF)

Experience

  • Senior Product Designer
    GeoGuessr
    Stockholm, Sweden
    Mar 2025 - present
    • Leading the META team’s design initiatives at GeoGuessr, where I craft engaging user experiences through rapid ideation, interactive prototyping, and iterative usability testing to enhance player retention and social engagement.
    • Applying my expertise in behavioral science and front-end development to create intuitive interfaces that seamlessly integrate profile progression, social features, and reward systems with GeoGuessr’s core gameplay.
    • Developing immersive visual elements and interactive components through graphic design and high-fidelity prototyping to elevate GeoGuessr’s user experience, driving measurable improvements in engagement metrics and feature adoption.
  • Product Design Consultant
    Mpya Digital
    Stockholm, Sweden
    Mar 2024 - Feb 2025
    • Drive Alva Labs’ accessibility initiative through development of a unified design system, ensuring inclusive product experiences
    • Increased marketplace adoption from 5% to 24.96% by optimizing candidate data sharing flows through LinkedIn integration and CV upload improvements
    • Enhance Valueguard’s property valuation platform through comprehensive UX/UI redesign and optimization
  • Head of Product Design
    Stryda (ex G-Loot)
    Stockholm, Sweden
    Oct 2022 - Mar 2024
    • Directed the product design department, ensuring high-quality UI and prototypes aligned with design strategy
    • Streamlined processes and enhanced product outcomes through cross-functional team collaboration
    • Mentored and developed designers while implementing data-driven design methodologies
  • Creative Lead
    G-Loot
    Stockholm, Sweden
    Jan 2021 - Oct 2022
    • Managed creative projects encompassing branding, promotional campaigns, and marketing communications
    • Led and mentored the creative team while optimizing project workflows and resource allocation
    • Ensured timely delivery of high-impact creative solutions within budget constraints
  • Senior Designer
    G-Loot
    Stockholm, Sweden
    May 2020 - Jan 2021
    • Led product marketing, campaign branding, and merchandise design initiatives
    • Managed end-to-end project execution for marketing and promotional materials
    • Contributed to securing major investment through strategic design and marketing initiatives
  • Head of Design
    Changr
    Paris, France
    April 2017 - Jul 2020
    • Enhanced and maintained brand identity through strategic UX/UI optimization
    • Led client projects spanning branding, visual identity, and application design
    • Oversaw product marketing and development while ensuring design excellence
  • Head of Product Design
    BTS
    Paris, France
    Jan 2015 - April 2017
    • Developed and managed product UX/UI design from concept to execution
    • Drove significant growth in client and user base through user-centered design
    • Executed high-value projects that enhanced user experience and satisfaction
  • Freelance Graphic Designer
    Archibald Studio
    Strasbourg, France
    Aug 2010 - Dec 2015
    • Co-founded a creative agency specializing in UX/UI design and brand development
    • Expanded services internationally across France, Germany, and Switzerland
    • Served major clients including Swiss Institute of Gemmology SSEF, UN Economic Commission, and Chopard
  • Graphic Designer
    Com’ Des Grands
    Paris, France
    Feb 2008 - Aug 2009
    • Served as lead in-house designer for diverse print and digital media projects
    • Delivered high-quality visual content across various client industries
    • Managed end-to-end design process while maintaining brand consistency

Education

  • Bachelor’s degree in multimedia
    Le Mans University, France
    2007 - 2008
  • Associate’s degree in communication
    Strasbourg University, France
    2005 - 2007

Hard skills

  • User Experience (UX) Design
  • User Interface (UI) Design
  • Information Architecture
  • Interaction Design
  • Usability Testing
  • A/B Testing
  • User Research Methods
  • Wireframing and Prototyping
  • Design Systems Creation
  • Responsive Web Design
  • Mobile App Design
  • Accessibility Design
  • Data Visualization
  • Design Thinking
  • Agile/Scrum Methodologies
  • Front-End Development (HTML, CSS, JavaScript)
  • Version Control (Git)

Soft skills

  • Empathy
  • Communication
  • Collaboration
  • Adaptability
  • User Advocacy
  • Leadership
  • Problem-Solving
  • Presentation Skills
  • Project Management

Tools

  • Figma
  • Adobe Creative Suite
  • Sketch
  • InVision
  • Adobe XD
  • Hotjar
  • Amplitude
  • Jira
  • Trello
  • Miro
  • React
  • Vue.js
  • Next.js
  • Tailwind CSS
  • Rive

Facts

  • 👶 I grew up in a vibrant household with 6 siblings.
  • 🪐 My personality type is the Campaigner (ENFP-A — enthusiastic, creative, and sociable free spirit).
  • 🌏 I once traveled solo from India to Brazil over 15 months, embracing diverse cultures and experiences.
  • 🧀 Being a typical French, I cannot imagine life without good cheese and wine.
  • 📖 Currently reading:
    The Winter Warriors
    by Olivier Norek
Download resume (PDF)