Augustin Hiebel

Augustin Hiebel

lead product designer

Who I am

  • I’m a lead product designer with 18+ years of experience across UX, visual design, prototyping, and front-end development.
  • I work closely with product and engineering teams, using design, code, and AI-assisted prototyping to test ideas early and refine the details before they ship.
View resume (PDF)

Experience

  • Senior Product Designer
    GeoGuessr
    Stockholm, Sweden
    Mar 2025 - present
    • Design player experiences across the personalized homepage, avatar shop, profiles, clubs, analytics, and AI-powered Match Review
    • Helped establish a shared design system built on design tokens and Tailwind CSS, enabling designers to prototype with real React and Next.js components, including 3D avatars and maps
    • Helped move the team toward working prototypes as a reference for developers and coding agents, with estimated time savings of 40–60% and closer alignment between prototypes and production
  • Product Design Consultant
    Mpya Digital
    Stockholm, Sweden
    Mar 2024 - Feb 2025
    • Built a shared design and front-end framework to address accessibility issues at Alva Labs
    • Designed onboarding that raised Alva Marketplace signup rates from 5% to 25% in four months
    • Led the UX and UI redesign of Valueguard’s property valuation platform
  • Head of Product Design
    Stryda
    Stockholm, Sweden
    Oct 2022 - Mar 2024
    • Led product design for an esports platform and its planned expansion into social features
    • Directed work across the social feed, AI-generated match recaps, missions, progression, and video creation
    • Improved collaboration between design and engineering through functional prototypes and shared front-end systems
  • Creative Lead
    G-Loot
    Stockholm, Sweden
    Jan 2021 - Oct 2022
    • Led creative work across branding, campaigns, product communication, and visual design
    • Managed and mentored designers while improving collaboration and delivery workflows
    • Worked with the product team on interface design, motion, and front-end prototypes
  • Senior Designer
    G-Loot
    Stockholm, Sweden
    May 2020 - Jan 2021
    • Designed campaigns, product marketing experiences, and visual assets for the G-Loot brand
    • Worked across digital, social, merchandise, and investor-facing material
    • Kept product and marketing materials consistent with the G-Loot brand
  • Head of Design
    Changr
    Paris, France
    Apr 2017 - Jul 2020
    • Led product design and visual identity for a global corporate learning platform
    • Created a shared design and front-end framework used across client experiences
    • Designed learning products used by more than 8,000 people each month
  • Head of Product Design
    BTS
    Paris, France
    Jan 2015 - Apr 2017
    • Led UX and UI design for digital learning products from early concepts through delivery
    • Worked with clients and product teams to translate training needs into usable digital experiences
    • Helped establish reusable design patterns for future learning platforms
  • Freelance Graphic Designer
    Archibald Studio
    Strasbourg, France
    Aug 2010 - Dec 2015
    • Co-founded a creative studio focused on digital products, visual identity, and communication
    • Worked with clients across France, Germany, and Switzerland
    • Designed projects for organizations including Chopard, the Swiss Institute of Gemmology SSEF, and the United Nations Economic Commission
  • Graphic Designer
    Com’ Des Grands
    Paris, France
    Feb 2008 - Aug 2009
    • Worked as the studio’s lead in-house designer across print, branding, and digital projects
    • Created visual materials for clients across several industries
    • Managed projects from initial concept through final production

Education

  • Bachelor’s degree in multimedia
    Le Mans University, France
    2007 - 2008
  • Associate’s degree in communication
    Strasbourg University, France
    2005 - 2007

Design and technical skills

  • User experience (UX) design
  • User interface (UI) design
  • Information architecture
  • Interaction design
  • Usability testing
  • A/B testing
  • User research
  • Wireframing and prototyping
  • Design systems
  • Responsive web design
  • Mobile app design
  • Accessible design
  • Data visualization
  • Design thinking
  • Agile and Scrum
  • Front-end development (HTML, CSS, JavaScript)
  • Version control (Git)

Teamwork and leadership

  • Empathy
  • Communication
  • Collaboration
  • Adaptability
  • User advocacy
  • Leadership
  • Problem solving
  • Presenting ideas
  • Project management

Tools

  • Figma
  • Adobe Creative Suite
  • Hotjar
  • Amplitude
  • Jira
  • React
  • Tailwind CSS
  • Rive
  • ChatGPT / Codex
  • Claude
  • Cursor
  • Gemini

Beyond design

  • 👶 I grew up with six siblings.
  • 🪐 My personality type is the Campaigner (ENFP-A — enthusiastic, creative, and sociable).
  • 🌏 I spent 15 months traveling solo, from India to Brazil.
  • 🧀 I’m French, and good cheese and wine are hard to beat.
View resume (PDF)