Augustin Hiebel

Augustin Hiebel

lead product designer

Who I am

  • I’m a lead product designer with 18+ years of experience across UX, visual design, prototyping, and front-end development.
  • I use design, code, and AI-assisted prototyping to turn early ideas into clear, engaging, and realistic product experiences.
Download resume (PDF)

Experience

  • Senior Product Designer
    GeoGuessr
    Stockholm, Sweden
    Mar 2025 - present
    • Design product experiences across progression, social features, player profiles, analytics, and post-game review
    • Use AI-assisted coding and functional prototypes to explore ideas, test interactions, and collaborate closely with engineers
    • Work across UX, interface design, motion, design systems, and front-end implementation to bring features closer to production
  • Product Design Consultant
    Mpya Digital
    Stockholm, Sweden
    Mar 2024 - Feb 2025
    • Created an accessible design and front-end framework for Alva Labs following an external accessibility audit
    • Helped increase Alva Marketplace signup from 5% to nearly 25% through a redesigned onboarding flow
    • Led the UX and UI redesign of Valueguard’s property valuation platform
  • Head of Product Design
    Stryda
    Stockholm, Sweden
    Oct 2022 - Mar 2024
    • Led product design for an esports platform evolving into a social gaming experience
    • Directed work across the social feed, AI-generated match recaps, missions, progression, and video creation
    • Improved collaboration between design and engineering through functional prototypes and shared front-end systems
  • Creative Lead
    G-Loot
    Stockholm, Sweden
    Jan 2021 - Oct 2022
    • Led creative work across branding, campaigns, product communication, and visual design
    • Managed and mentored designers while improving collaboration and delivery workflows
    • Moved closer to the product team, contributing to interface design, motion, and front-end prototyping
  • Senior Designer
    G-Loot
    Stockholm, Sweden
    May 2020 - Jan 2021
    • Designed campaigns, product marketing experiences, and visual assets for the G-Loot brand
    • Worked across digital, social, merchandise, and investor-facing material
    • Helped connect the brand experience across product and marketing touchpoints
  • Head of Design
    Changr
    Paris, France
    Apr 2017 - Jul 2020
    • Led product design and visual identity for a global corporate learning platform
    • Created a shared design and front-end framework used across client experiences
    • Designed learning products used by more than 8,000 people each month
  • Head of Product Design
    BTS
    Paris, France
    Jan 2015 - Apr 2017
    • Led UX and UI design for digital learning products from early concepts through delivery
    • Worked with clients and product teams to translate training needs into usable digital experiences
    • Helped establish reusable design patterns for future learning platforms
  • Freelance Graphic Designer
    Archibald Studio
    Strasbourg, France
    Aug 2010 - Dec 2015
    • Co-founded a creative studio focused on digital products, visual identity, and communication
    • Worked with clients across France, Germany, and Switzerland
    • Designed projects for organizations including Chopard, the Swiss Institute of Gemmology SSEF, and the United Nations Economic Commission
  • Graphic Designer
    Com’ Des Grands
    Paris, France
    Feb 2008 - Aug 2009
    • Worked as the studio’s lead in-house designer across print, branding, and digital projects
    • Created visual materials for clients across several industries
    • Managed projects from initial concept through final production

Education

  • Bachelor’s degree in multimedia
    Le Mans University, France
    2007 - 2008
  • Associate’s degree in communication
    Strasbourg University, France
    2005 - 2007

Hard skills

  • User Experience (UX) Design
  • User Interface (UI) Design
  • Information Architecture
  • Interaction Design
  • Usability Testing
  • A/B Testing
  • User Research Methods
  • Wireframing and Prototyping
  • Design Systems Creation
  • Responsive Web Design
  • Mobile App Design
  • Accessibility Design
  • Data Visualization
  • Design Thinking
  • Agile/Scrum Methodologies
  • Front-End Development (HTML, CSS, JavaScript)
  • Version Control (Git)

Soft skills

  • Empathy
  • Communication
  • Collaboration
  • Adaptability
  • User Advocacy
  • Leadership
  • Problem-Solving
  • Presentation Skills
  • Project Management

Tools

  • Figma
  • Adobe Creative Suite
  • Hotjar
  • Amplitude
  • Jira
  • React
  • Tailwind
  • Rive
  • ChatGPT / Codex
  • Claude
  • Cursor
  • Gemini

Facts

  • 👶 I grew up in a vibrant household with 6 siblings.
  • 🪐 My personality type is the Campaigner (ENFP-A — enthusiastic, creative, and sociable free spirit).
  • 🌏 I once traveled solo from India to Brazil over 15 months, embracing diverse cultures and experiences.
  • 🧀 Being a typical French, I cannot imagine life without good cheese and wine.
Download resume (PDF)